Also known as: dried beet pulp
The dried leftover pulp from sugar-beet processing — a fibre source that gets more criticism than it deserves.
What's left after sugar is extracted from sugar beets. Roughly 70% fibre (a mix of soluble and insoluble), with residual sugar.
Provides prebiotic soluble fibre that feeds beneficial gut bacteria, plus insoluble fibre for stool bulk and firmness. Cheap byproduct that would otherwise be waste.
Used in livestock feed since the 1800s and in pet food since the 1950s. Became controversial in the 2000s 'grain-free' era when marketing painted all by-products as filler.
Safe and generally beneficial. Not linked to any recall or toxicity issues.
The main concern is quantity — small amounts help gut health, large amounts are just filler.
You mistake it for red beetroot (which is a different, also-safe ingredient).
A useful ingredient wrongly demonized by grain-free marketing. Fine in moderation.