Dog family lifestyle

For Brands & Partners

Put your brand in frontof Canada's most engaged dog families.

Connect with responsible breeders, new puppy owners and active dog families through a trusted ecosystem built on care, quality and community.

Reach

Three audiences, one trusted channel.

Your message lands where it matters — inside a community that genuinely cares.

Responsible Breeders

Ethical, vetted breeders who hold themselves to a higher standard — and trust Paw Privileges to connect them with families and brands that match their values.

New Puppy Owners

Families at the very beginning of their journey — actively searching for breeders, products, services and guidance to give their puppy the best start.

Active Dog Families

Engaged owners who attend events, read editorial content, redeem rewards and consistently invest in their dog's health, happiness and lifestyle.

Promote

Four ways to show up and stand out.

From targeted offers to national campaigns — every placement is designed to feel natural, not noisy.

Exclusive Offers

Member-only pricing, limited drops and curated deals that feel personal — not promotional.

Product Trials

Put new products into the hands of breeders and owners who will genuinely use, review and recommend them.

National Campaigns

Scale your message across Canada with editorial support, featured placement and community-driven storytelling.

Featured Listings

Premium visibility inside our directory, breeder profiles and editorial features — always contextually relevant.

Sponsorship Levels

A level for every ambition.

Start where you are. Grow as your brand grows. Every tier delivers measurable value and meaningful connection.

Basic

Directory listing, newsletter mention and seasonal campaign inclusion.

  • Directory listing
  • Newsletter mention
  • Seasonal campaign inclusion
  • Quarterly performance summary

Community

Everything in Basic, plus featured placement and local event sponsorship.

  • Everything in Basic
  • Featured directory placement
  • Local event sponsorship
  • Social media co-promotion
  • Monthly performance summary

National

National campaigns, product trial programs and editorial feature placement.

  • Everything in Community
  • National campaign placement
  • Product trial program access
  • Editorial feature placement
  • Dedicated account support
  • Bi-weekly performance calls

Exclusive

Top-tier partnership with category exclusivity, custom campaigns and priority everything.

  • Everything in National
  • Category exclusivity
  • Custom campaign builds
  • Priority in all placements
  • Annual strategy workshop
  • Weekly performance reviews
  • First access to new formats

Let's Talk

Request aPartnership Meeting.

Tell us about your brand, your goals and the families you want to reach. We'll craft a partnership plan that fits your vision and delivers real results.