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Purina Pro Plan

Pro Plan Sport 30/20 Chicken & Rice

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Kibble

An independent Feed Wise evaluation of Purina Pro Plan Pro Plan Sport 30/20 Chicken & Rice, built from the published ingredient panel, guaranteed analysis, certifications and processing method.

Named chicken first
3 named animal proteins
Kibble
Manufactured in United States
Size
14.00 kg
Food type
Kibble
UPC
Not recorded
Brand
Purina Pro Plan
Country
United States
Feed Wise Score
4.7out of 10
BELOW AVERAGE

Intended use is not published by the manufacturer, so this is not presented as a complete diet

80%
Confidence
High confidence

Share of scoring criteria backed by published evidence.

Product type
Other
Complete & balanced
NOT PUBLISHED
Large breed growth
NOT APPLICABLE
Standard named by source
NOT PUBLISHED

This product is scored against its stated purpose. It is not measured as a complete diet, and it is not penalised for being something it never claimed to be.

Protein

30%

Fat

20%

Estimated carbohydrate

28%

Processing

Extruded

Where to Buy

Expert Summary

Feed Wise rates this below the standard we look for in this category for Purina Pro Plan Pro Plan Sport 30/20 Chicken & Rice, a dry kibble formula led by chicken, beef fat and fish meal with a short, limited ingredient panel. The manufacturer publishes a AAFCO nutritional adequacy statement, so it can be fed as a complete daily diet for all life stages. Owners should note that it declares corn, wheat or soy.

What is actually in this food?

Chicken, Chicken By-Product Meal, Corn Gluten Meal, Brewers Rice, Whole Grain Corn, Beef Fat, Fish Meal, Dried Egg Product, Glycerin, Soybean Meal, Wheat Flour, Digest

First 5 ingredients

1. Chicken

Tier A, exceptional food ingredient

Named Animal Protein

Named animal muscle meat. Highest value protein source in the FeedWise model.

2. Chicken By-Product Meal

Tier C, moderate or neutral ingredient

Named Animal Protein

Rendered chicken by-product meal. Named species, but this is organ / by-product content, not muscle meat.

3. Corn Gluten Meal

Tier E, major formulation concern

Concentrated Plant Protein

Concentrated corn protein. Raises crude protein without contributing animal protein.

4. Brewers Rice

Tier D, lower value formulation ingredient

Refined Plant Fraction

Refined or fractionated plant ingredient. Lowers ingredient quality when used prominently.

5. Whole Grain Corn

Tier C, moderate or neutral ingredient

Whole Carbohydrate

Whole carbohydrate source. Evaluated on position, quantity and combined plant load rather than treated as automatically poor.

Animal Protein Quality

13.5 / 25

This is the largest single category in FeedWise. It looks at which animal ingredients are present, whether the species is named, whether organs, egg and named fats are included, and whether concentrated plant proteins are diluting the animal content.

  • Named animal protein first

    Chicken is a named animal ingredient in position 1.

    +8 / 8
  • Animal Prominence Index

    Animal Prominence Index 50 of 100. This is a FeedWise position-weighted measure of how far animal ingredients dominate the ingredient panel. It is a label-position index, not a manufacturer-disclosed recipe percentage.

    +1.9 / 5
  • Liver

    No liver in the ingredient panel.

    0 / 2
  • Heart

    No heart in the ingredient panel.

    0 / 2
  • Other appropriate organs

    No additional organ meats identified.

    0 / 2
  • Whole egg

    Dried Egg Product is included.

    +1 / 1
  • Named animal or marine fats

    Named animal or marine fat sources: Beef Fat.

    +1 / 2
  • Verified animal ingredient proportion

    The manufacturer has not published an animal ingredient percentage. Excluded from the score rather than counted against the product.

    NOT SCORED
  • Plant protein disclosure

    Concentrated plant protein is present: Corn Gluten Meal, Soybean Meal. The manufacturer does not publish its inclusion level or the animal versus plant share of the crude protein, so the contribution is not quantified. This is deducted once under Ingredient Quality and is not counted again here.

    N/A

Ingredient Quality

5.1 / 20

Every ingredient is classified into a quality tier and weighted by its position on the label, so ingredient number one counts far more than ingredient number fifteen.

  • Position weighted ingredient quality

    10 food ingredients assessed by quality tier with early positions weighted most heavily. 2 fortifying nutrients or preservatives excluded from the average.

    +11.1 / 20
  • Vague animal ingredients

    Animal ingredients without an identified species: Fish Meal.

    -2
  • Ingredient splitting

    Multiple fractions of the same core ingredient appear: CORN FAMILY (Corn Gluten Meal, Whole Grain Corn).

    -1
  • Concentrated plant proteins

    Concentrated plant protein appears at position 3: Corn Gluten Meal, Soybean Meal. Scored once here and not repeated in other categories.

    -3

Carbohydrate and Plant Load

3 / 15
  • Estimated carbohydrate: 28 percent
  • Pulse ingredients detected: none
  • Plant protein concentrates: Corn Gluten Meal, Soybean Meal
  • Ingredient splitting: CORN FAMILY (Corn Gluten Meal, Whole Grain Corn)

Estimated carbohydrate, calculated as 100 minus protein, fat, moisture, fibre and ash.

  • Carbohydrate burden

    Calculated with a published ash value carbohydrate of 28 percent.

    +4 / 7
  • Ingredient based plant load

    Plant load assessed as VERY HIGH. Carbohydrate bearing plant ingredients: Corn Gluten Meal (concentrated plant protein), Brewers Rice (refined grain), Whole Grain Corn (whole grain), Soybean Meal (concentrated plant protein), Wheat Flour (refined grain).

    0 / 8
  • Split plant fractions

    Split plant fractions understate the true plant load in the ingredient order.

    -1

How is it made?

5 / 10

Processing method: Extruded. This category measures food integrity only. Raw handling safety is assessed separately under Safety and Quality Control, so a raw food can score well here and still lose safety points.

  • Processing method

    Extruded processing. Food integrity only. Raw handling safety is assessed separately under Safety and Quality Control.

    +5 / 10

How transparent is the manufacturer?

6.7 / 10
  • Animal species clearly identified

    Not publicly verified

  • Ingredient sourcing disclosed

    Not publicly verified

  • Country or region identified

    Country or region of origin published: USA.

  • Manufacturing location identified

    Manufacturing location published: United States.

  • Detailed nutritional analysis

    A detailed nutritional analysis is published.

  • Traceability information

    Not publicly verified

  • Manufacturer provides sourcing detail

    Not publicly verified

  • Overall formulation transparency

    A complete ingredient panel and an identified manufacturer are on file.

Marketing language alone does not count. Anything that has not been published is shown as not publicly verified rather than as a failure.

Nutritional Formulation

10 / 10
  • Complete and balanced for the stated life stage

    Not publicly verified

  • Feeding trial or validation

    Not publicly verified

  • Intended use clearly stated

    Not publicly verified

  • Guaranteed analysis published

    A guaranteed analysis is published for this formula.

  • Calcium and phosphorus disclosed

    Not publicly verified

  • Feeding guidance for supplemental use

    Not publicly verified

Safety and Quality Control

3.3 / 10
  • Batch testing

    Not publicly verified

  • Pathogen testing

    Not publicly verified

  • Supplier verification

    Not publicly verified

  • Lot traceability

    Not publicly verified

  • Nutrient verification

    Not publicly verified

  • Manufacturing quality program

    Not publicly verified

  • Recall context and corrective action

    No recalls on file.

A recall alone does not destroy a score. Severity, cause, frequency, recency and documented corrective action are all considered.

What we could not verify

Unknown information is not treated as bad information. It is scored as unverified and it lowers the confidence rating instead.

  • Verified animal ingredient percentage
  • Ingredient sourcing evidence
  • Quality control and testing evidence
Submit a correction or supply missing evidence

Where to Buy

Canadian retailers on record. Stock and price vary by store and province.

    Guaranteed Analysis

    As-fed basis
    Protein
    30%
    34% dry matter
    Minimum crude protein as declared on the label.
    Fat
    20%
    Minimum crude fat as declared.
    Fibre
    3%
    Maximum crude fibre as declared.
    Moisture
    12%
    Maximum moisture as declared.
    Ash
    7%
    Mineral content remaining after combustion.
    Calcium
    1%
    Declared calcium level.
    Phosphorus
    0.8%
    Declared phosphorus level.
    Energy
    4173
    kcal / kg
    Metabolisable energy per kilogram.

    AAFCO all life stages incl.

    Certifications & Claims

    Only certifications we can confirm from the brand's own documentation or the certifying body appear here. Nothing is assumed — if a program isn't listed, it isn't disclosed for this product.

    AAFCO nutrient profile statement
    Manufacturer claim
    AAFCO feeding trial
    Manufacturer claim

    FeedWise Findings

    The FeedWise Verdict

    4.7/ 10Below AverageHigh Confidence

    Why it scored this way

    • Intended use is not published by the manufacturer, so this is not presented as a complete diet
    • Limited animal protein contribution relative to the plant content
    • Concentrated plant protein contributes to the stated protein
    • Limited publicly verified sourcing information

    Full score breakdown

    Animal Protein Quality13.5 / 25
    Ingredient Quality5.1 / 20
    Carbohydrate and Plant Load3 / 15
    Processing and Food Integrity5 / 10
    Transparency and Sourcing6.7 / 10
    Nutritional Formulation10 / 10
    Safety and Quality Control3.3 / 10
    Total46.6 / 100

    FeedWise Score 4.7 · Below Average · High Confidence

    How FeedWise Scores Dog Food →

    Scored by the FeedWise 100 point model. Read the full methodology.

    Community reviews do not affect the Feed Wise score.

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