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Purina Pro Plan

Pro Plan Toy Breed Dog Food Chicken & Rice Formula

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Kibble

An independent Feed Wise evaluation of Purina Pro Plan Pro Plan Toy Breed Dog Food Chicken & Rice Formula, built from the published ingredient panel, guaranteed analysis, certifications and processing method.

Named chicken first
Extruded
Complete and balanced (verified)
Manufactured in United States
Size
Not recorded
Food type
Kibble
Life stage
Adult
UPC
Not recorded
Brand
Purina Pro Plan
Country
United States
Feed Wise Score
4.9out of 10
BELOW AVERAGE

Complete diet: complete and balanced (aafco)

79%
Confidence
High confidence

Share of scoring criteria backed by published evidence.

Product type
Complete & Balanced Food
Complete & balanced
VERIFIED
Life stage
GROWTH
Large breed growth
NOT PUBLISHED
Standard named by source
AAFCO

Protein

30%

Fat

17%

Estimated carbohydrate

Not calculable

Processing

Extruded

Where to Buy

Expert Summary

Feed Wise rates this below the standard we look for in this category for Purina Pro Plan Pro Plan Toy Breed Dog Food Chicken & Rice Formula, an extruded kibble formula with a short, limited ingredient panel led by fresh named meat. The manufacturer publishes a nutritional adequacy statement, so it can be fed as a complete daily diet for adult maintenance. Owners should note that the recipe includes rendered meals and it declares corn, wheat or soy.

What is actually in this food?

Chicken, Rice, Corn Protein Meal, Whole Grain Corn, Poultry By-Product, Beef fat preserved with mixed-tocopherols, Corn Germ Meal, Fish Meal, Egg Product (Dried), Natural Flavours, Wheat Bran, Salt, Potassium Chloride, Calcium Carbonate, Vitamin E Supplement, Niacin (Vitamin B3), Vitamin A Supplement, Calcium Pantothenate (Vitamin B5), Thiamine Mononitrate (Vitamin B1), Vitamin B-12 Supplement, Riboflavin Supplement (Vitamin B2), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid (Vitamin B9), Menadione Sodium Bisulphate Complex (Source Of Vitamin K Activity), Vitamin D3 Supplement, Biotin (Vitamin B7), Choline Chloride, Zinc Sulphate, Ferrous Sulphate, Manganese Sulphate, Copper Sulphate, Calcium Iodate, Sodium Selenite, Mono And Dicalcium Phosphate, L-Lysine Monohydrochloride, Taurine, L-Ascorbyl-2-Polyphosphate (Vitamin C), Dried Bacillus Coagulans Fermentation Product, Garlic Oil

First 5 ingredients

1. Chicken

Tier A, exceptional food ingredient

Named Animal Protein

Named animal muscle meat. Highest value protein source in the FeedWise model.

2. Rice

Tier C, moderate or neutral ingredient

Whole Carbohydrate

Whole carbohydrate source. Evaluated on position, quantity and combined plant load rather than treated as automatically poor.

3. Corn Protein Meal

Tier E, major formulation concern

Concentrated Plant Protein

Concentrated corn protein. Raises crude protein without contributing animal protein.

4. Whole Grain Corn

Tier C, moderate or neutral ingredient

Whole Carbohydrate

Whole carbohydrate source. Evaluated on position, quantity and combined plant load rather than treated as automatically poor.

5. Poultry By-Product

Tier C, moderate or neutral ingredient

Animal Protein, Species Not Specified

Poultry muscle meat where the bird species is not identified.

Animal Protein Quality

12.6 / 25

This is the largest single category in FeedWise. It looks at which animal ingredients are present, whether the species is named, whether organs, egg and named fats are included, and whether concentrated plant proteins are diluting the animal content.

  • Named animal protein first

    Chicken is a named animal ingredient in position 1.

    +8 / 8
  • Animal Prominence Index

    Animal Prominence Index 39 of 100. This is a FeedWise position-weighted measure of how far animal ingredients dominate the ingredient panel. It is a label-position index, not a manufacturer-disclosed recipe percentage.

    +1.1 / 5
  • Liver

    No liver in the ingredient panel.

    0 / 2
  • Heart

    No heart in the ingredient panel.

    0 / 2
  • Other appropriate organs

    No additional organ meats identified.

    0 / 2
  • Whole egg

    Egg Product (Dried) is included.

    +1 / 1
  • Named animal or marine fats

    Named animal or marine fat sources: Beef fat preserved with mixed-tocopherols.

    +1 / 2
  • Verified animal ingredient proportion

    The manufacturer has not published an animal ingredient percentage. Excluded from the score rather than counted against the product.

    NOT SCORED
  • Plant protein disclosure

    Concentrated plant protein is present: Corn Protein Meal. The manufacturer does not publish its inclusion level or the animal versus plant share of the crude protein, so the contribution is not quantified. This is deducted once under Ingredient Quality and is not counted again here.

    N/A

Ingredient Quality

5.2 / 20

Every ingredient is classified into a quality tier and weighted by its position on the label, so ingredient number one counts far more than ingredient number fifteen.

  • Position weighted ingredient quality

    11 food ingredients assessed by quality tier with early positions weighted most heavily. 28 fortifying nutrients or preservatives excluded from the average.

    +12.2 / 20
  • Vague animal ingredients

    Animal ingredients without an identified species: Poultry By-Product, Fish Meal.

    -2
  • Ingredient splitting

    Multiple fractions of the same core ingredient appear: CORN FAMILY (Corn Protein Meal, Whole Grain Corn, Corn Germ Meal).

    -2
  • Concentrated plant protein

    Concentrated plant protein appears at position 3: Corn Protein Meal. Scored once here and not repeated in other categories.

    -3

Carbohydrate and Plant Load

0 / 15
  • Estimated carbohydrate: not calculable
  • Pulse ingredients detected: none
  • Plant protein concentrates: Corn Protein Meal
  • Ingredient splitting: CORN FAMILY (Corn Protein Meal, Whole Grain Corn, Corn Germ Meal)

Carbohydrate is not calculable because ash is not disclosed. It is left blank rather than overstated.

  • Carbohydrate burden

    Carbohydrate is not precisely calculable because ash has not been disclosed. This is an evidence limitation, not evidence of high carbohydrate, so it is removed from the score and reported as reduced confidence.

    NOT SCORED
  • Ingredient based plant load

    Plant load assessed as VERY HIGH. Carbohydrate bearing plant ingredients: Rice (whole grain), Corn Protein Meal (concentrated plant protein), Whole Grain Corn (whole grain), Corn Germ Meal (whole grain), Wheat Bran (refined grain).

    0 / 8
  • Split plant fractions

    Split plant fractions understate the true plant load in the ingredient order.

    -1

How is it made?

5 / 10

Processing method: Extruded. This category measures food integrity only. Raw handling safety is assessed separately under Safety and Quality Control, so a raw food can score well here and still lose safety points.

  • Processing method

    Extruded processing. Food integrity only. Raw handling safety is assessed separately under Safety and Quality Control.

    +5 / 10

How transparent is the manufacturer?

6 / 10
  • Animal species clearly identified

    Every animal ingredient names its species.

  • Ingredient sourcing disclosed

    Not publicly verified

  • Country or region identified

    Country or region of origin published: USA.

  • Manufacturing location identified

    Manufacturing location published: United States.

  • Detailed nutritional analysis

    A detailed nutritional analysis is published.

  • Traceability information

    Not publicly verified

  • Manufacturer provides sourcing detail

    Not publicly verified

  • Overall formulation transparency

    A complete ingredient panel and an identified manufacturer are on file.

Marketing language alone does not count. Anything that has not been published is shown as not publicly verified rather than as a failure.

Nutritional Formulation

10 / 10
  • Complete and balanced for the stated life stage

    Animal feeding tests using AAFCO procedures substantiate that pro plan puppy toy breed chicken & rice formula provides complete and balanced nutrition for maintainance of adult dogs.

  • Detailed nutritional analysis available

    A full guaranteed analysis with energy content is on file.

  • Qualified formulation expertise

    Not publicly verified

  • Feeding trial or validation

    Feeding trial validation is documented.

  • Calcium and phosphorus disclosed

    Calcium 1 percent and phosphorus 0.8 percent disclosed.

Safety and Quality Control

10 / 10
  • Batch testing

    Not publicly verified

  • Pathogen testing

    Not publicly verified

  • Supplier verification

    Not publicly verified

  • Lot traceability

    Not publicly verified

  • Nutrient verification

    Not publicly verified

  • Manufacturing quality program

    Not publicly verified

  • Recall context and corrective action

    No recalls on file.

A recall alone does not destroy a score. Severity, cause, frequency, recency and documented corrective action are all considered.

What we could not verify

Unknown information is not treated as bad information. It is scored as unverified and it lowers the confidence rating instead.

  • Carbohydrate (incomplete guaranteed analysis)
  • Verified animal ingredient percentage
  • Quality control and testing evidence
Submit a correction or supply missing evidence

Where to Buy

Canadian retailers on record. Stock and price vary by store and province.

    Guaranteed Analysis

    As-fed basis
    Protein
    30%
    34% dry matter
    Minimum crude protein as declared on the label.
    Fat
    17%
    Minimum crude fat as declared.
    Fibre
    3%
    Maximum crude fibre as declared.
    Moisture
    12%
    Maximum moisture as declared.
    Calcium
    1%
    Declared calcium level.
    Phosphorus
    0.8%
    Declared phosphorus level.
    Energy
    4120
    kcal / kg
    Metabolisable energy per kilogram.

    Animal feeding tests using AAFCO procedures substantiate that pro plan puppy toy breed chicken & rice formula provides complete and balanced nutrition for maintainance of adult dogs.

    Certifications & Claims

    Only certifications we can confirm from the brand's own documentation or the certifying body appear here. Nothing is assumed — if a program isn't listed, it isn't disclosed for this product.

    Not disclosed — no third-party certification is confirmed for this product yet.

    FeedWise Findings

    The FeedWise Verdict

    4.9/ 10Below AverageHigh Confidence

    Why it scored this way

    • Complete diet: complete and balanced (aafco)
    • Limited animal protein contribution relative to the plant content
    • Concentrated plant protein contributes to the stated protein
    • Limited publicly verified sourcing information

    Full score breakdown

    Animal Protein Quality12.6 / 25
    Ingredient Quality5.2 / 20
    Carbohydrate and Plant Load0 / 15
    Processing and Food Integrity5 / 10
    Transparency and Sourcing6 / 10
    Nutritional Formulation10 / 10
    Safety and Quality Control10 / 10
    Total48.8 / 100

    FeedWise Score 4.9 · Below Average · High Confidence

    How FeedWise Scores Dog Food →

    Scored by the FeedWise 100 point model. Read the full methodology.

    Community reviews do not affect the Feed Wise score.

    Owner reviews

    Real experiences from Paw Privileges members. Reviews never affect the Wise score — scoring is based only on label evidence.

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