
An independent Feed Wise evaluation of Purina Pro Plan Pro Plan All Ages Sport Active 27/17 Chicken & Rice Formula Dry Dog Food, built from the published ingredient panel, guaranteed analysis, certifications and processing method.
Complete diet: complete and balanced (aafco)
Share of scoring criteria backed by published evidence.
Protein
27%
Fat
17%
Estimated carbohydrate
Not calculable
Processing
Extruded
Feed Wise rates this below the standard we look for in this category for Purina Pro Plan Pro Plan All Ages Sport Active 27/17 Chicken & Rice Formula Dry Dog Food, an extruded kibble formula with a short, limited ingredient panel led by fresh named meat. The manufacturer publishes a nutritional adequacy statement, so it can be fed as a complete daily diet for all life stages. Owners should note that the recipe includes rendered meals and it declares corn, wheat or soy.
Chicken, Rice, Whole Grain Wheat, Poultry By-Product Meal, Corn Gluten Meal, Beef Fat, Whole Grain Corn, Corn Germ Meal, Fish Meal, Egg Product (Dried), Natural Flavours, Fish Oil, Salt, Calcium Carbonate, Potassium Chloride, Mono And Dicalcium Phosphate, Vitamin E Supplement, Niacin (Vitamin B3), Vitamin A Supplement, Calcium Pantothenate (Vitamin B5), Thiamine Mononitrate (Vitamin B1), Vitamin B-12 Supplement, Riboflavin Supplement (Vitamin B2), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid (Vitamin B9), Menadione Sodium Bisulphate Complex (Source Of Vitamin K Activity), Vitamin D3 Supplement, Biotin (Vitamin B7), Choline Chloride, Zinc Sulphate, Ferrous Sulphate, Manganese Sulphate, Copper Sulphate, Calcium Iodate, Sodium Selenite, L-Lysine Monohydrochloride, L-Methionine, L-Ascorbyl-2-Polyphosphate (Vitamin C), Dried Bacillus Coagulans Fermentation Product, Garlic Oil, W448419
1. Chicken
Tier A, exceptional food ingredient
Named Animal Protein
Named animal muscle meat. Highest value protein source in the FeedWise model.
2. Rice
Tier C, moderate or neutral ingredient
Whole Carbohydrate
Whole carbohydrate source. Evaluated on position, quantity and combined plant load rather than treated as automatically poor.
3. Whole Grain Wheat
Tier D, lower value formulation ingredient
Refined Plant Fraction
Refined or fractionated plant ingredient. Lowers ingredient quality when used prominently.
4. Poultry By-Product Meal
Tier D, lower value formulation ingredient
Animal Protein, Species Not Specified
Rendered poultry by-product meal. May legally contain organ meat but not muscle meat; the bird species is not identified.
5. Corn Gluten Meal
Tier E, major formulation concern
Concentrated Plant Protein
Concentrated corn protein. Raises crude protein without contributing animal protein.
This is the largest single category in FeedWise. It looks at which animal ingredients are present, whether the species is named, whether organs, egg and named fats are included, and whether concentrated plant proteins are diluting the animal content.
Named animal protein first
Chicken is a named animal ingredient in position 1.
Animal Prominence Index
Animal Prominence Index 39 of 100. This is a FeedWise position-weighted measure of how far animal ingredients dominate the ingredient panel. It is a label-position index, not a manufacturer-disclosed recipe percentage.
Liver
No liver in the ingredient panel.
Heart
No heart in the ingredient panel.
Other appropriate organs
No additional organ meats identified.
Whole egg
Egg Product (Dried) is included.
Named animal or marine fats
Named animal or marine fat sources: Beef Fat, Fish Oil.
Verified animal ingredient proportion
The manufacturer has not published an animal ingredient percentage. Excluded from the score rather than counted against the product.
Plant protein disclosure
Concentrated plant protein is present: Corn Gluten Meal. The manufacturer does not publish its inclusion level or the animal versus plant share of the crude protein, so the contribution is not quantified. This is deducted once under Ingredient Quality and is not counted again here.
Every ingredient is classified into a quality tier and weighted by its position on the label, so ingredient number one counts far more than ingredient number fifteen.
Position weighted ingredient quality
13 food ingredients assessed by quality tier with early positions weighted most heavily. 28 fortifying nutrients or preservatives excluded from the average.
Vague animal ingredients
Animal ingredients without an identified species: Poultry By-Product Meal, Fish Meal.
Ingredient splitting
Multiple fractions of the same core ingredient appear: CORN FAMILY (Corn Gluten Meal, Whole Grain Corn, Corn Germ Meal).
Concentrated plant protein
Concentrated plant protein appears at position 5: Corn Gluten Meal. Scored once here and not repeated in other categories.
Carbohydrate is not calculable because ash is not disclosed. It is left blank rather than overstated.
Carbohydrate burden
Carbohydrate is not precisely calculable because ash has not been disclosed. This is an evidence limitation, not evidence of high carbohydrate, so it is removed from the score and reported as reduced confidence.
Ingredient based plant load
Plant load assessed as VERY HIGH. Carbohydrate bearing plant ingredients: Rice (whole grain), Whole Grain Wheat (whole grain), Corn Gluten Meal (concentrated plant protein), Whole Grain Corn (whole grain), Corn Germ Meal (whole grain).
Split plant fractions
Split plant fractions understate the true plant load in the ingredient order.
Processing method: Extruded. This category measures food integrity only. Raw handling safety is assessed separately under Safety and Quality Control, so a raw food can score well here and still lose safety points.
Processing method
Extruded processing. Food integrity only. Raw handling safety is assessed separately under Safety and Quality Control.
Animal species clearly identified
Every animal ingredient names its species.
Ingredient sourcing disclosed
Not publicly verified
Country or region identified
Country or region of origin published: USA.
Manufacturing location identified
Manufacturing location published: United States.
Detailed nutritional analysis
A detailed nutritional analysis is published.
Traceability information
Not publicly verified
Manufacturer provides sourcing detail
Not publicly verified
Overall formulation transparency
Not publicly verified
Marketing language alone does not count. Anything that has not been published is shown as not publicly verified rather than as a failure.
Complete and balanced for the stated life stage
Animal feeding tests using AAFCO procedures substantiate that Pro Plan Active 27/17 Chicken & Rice Formula provides complete and balanced nutrition for all life stages, including growth of large sized dogs (70 lb. or more as an adult).
Detailed nutritional analysis available
A full guaranteed analysis with energy content is on file.
Qualified formulation expertise
Not publicly verified
Feeding trial or validation
Feeding trial validation is documented.
Calcium and phosphorus disclosed
Calcium 1.1 percent and phosphorus 0.9 percent disclosed.
Batch testing
Not publicly verified
Pathogen testing
Not publicly verified
Supplier verification
Not publicly verified
Lot traceability
Not publicly verified
Nutrient verification
Not publicly verified
Manufacturing quality program
Not publicly verified
Recall context and corrective action
No recalls on file.
A recall alone does not destroy a score. Severity, cause, frequency, recency and documented corrective action are all considered.
Unknown information is not treated as bad information. It is scored as unverified and it lowers the confidence rating instead.
Canadian retailers on record. Stock and price vary by store and province.
Animal feeding tests using AAFCO procedures substantiate that Pro Plan Active 27/17 Chicken & Rice Formula provides complete and balanced nutrition for all life stages, including growth of large sized dogs (70 lb.
Only certifications we can confirm from the brand's own documentation or the certifying body appear here. Nothing is assumed — if a program isn't listed, it isn't disclosed for this product.
Not disclosed — no third-party certification is confirmed for this product yet.
| Animal Protein Quality | 13.7 / 25 |
| Ingredient Quality | 5.4 / 20 |
| Carbohydrate and Plant Load | 0 / 15 |
| Processing and Food Integrity | 5 / 10 |
| Transparency and Sourcing | 5 / 10 |
| Nutritional Formulation | 10 / 10 |
| Safety and Quality Control | 10 / 10 |
| Total | 49.1 / 100 |
FeedWise Score 4.9 · Below Average · High Confidence
How FeedWise Scores Dog Food →Scored by the FeedWise 100 point model. Read the full methodology.
Community reviews do not affect the Feed Wise score.
Real experiences from Paw Privileges members. Reviews never affect the Wise score — scoring is based only on label evidence.














