Primal - Kibble in the Raw - Beef Recipe

Baked Kibble

An independent Feed Wise evaluation of Primal Pet Foods Primal - Kibble in the Raw - Beef Recipe, built from the published ingredient panel, guaranteed analysis, certifications and processing method.

Named beef (with ground bone) first

Named organ meat included

4 named animal proteins

Freeze dried

Size: 0.68 kg
Food type: Baked Kibble
Life stage: Adult
UPC: Not recorded
Brand: Primal Pet Foods
Country: United States

Feed Wise Score

7.0out of 10

VERY GOOD

Intended use is not published by the manufacturer, so this is not presented as a complete diet

80%

Confidence

High confidence

Share of scoring criteria backed by published evidence.

How Feed Wise scores products →Request a correction →

Product type: Other
Complete & balanced: NOT PUBLISHED
Life stage: NOT APPLICABLE
Large breed growth: NOT APPLICABLE
Standard named by source: NOT PUBLISHED

This product is scored against its stated purpose. It is not measured as a complete diet, and it is not penalised for being something it never claimed to be.

Read the full evidence ↓The Feed Wise verdict ↓

Protein

25%

Fat

21%

Estimated carbohydrate

35.6%

Processing

Freeze dried

Where to Buy

Expert Summary

Feed Wise considers this a workable everyday option for Primal Pet Foods Primal, Kibble in the Raw, Beef Recipe, a baked kibble formula built on beef and salmon. No nutritional adequacy statement is on record, so it is best used as part of a balanced feeding plan or rotation rather than as the sole diet. Supporting the rating, it is manufactured in United States and the facility standards on file include Made in USA, Organic produce and No synthetic vitamins or minerals.

What is actually in this food?

Beef (with ground bone), Beef Livers, Sorghum, Organic Apple, Beef Tallow, Egg, Salmon Oil, Organic Sweet Potato, Organic Carrot, Beef Plasma, Organic Kale, Organic Spinach, Montmorillonite Clay, Miscanthus Grass, Organic Coconut, Dried Yeast, Cod Liver Oil, Vitamin E Supplement, Vegetable Oil, Organic Ground Alfalfa, Inulin, Dried Organic Kelp, Mixed Tocopherols (Preservative), Taurine, Green Tea Extract, Rosemary Extract

First 5 ingredients

1. Beef (with ground bone)

Tier A, exceptional food ingredient

Named Animal Protein

Named animal muscle meat. Highest value protein source in the FeedWise model.

2. Beef Livers

Tier A, exceptional food ingredient

Named Organ Meat

Named liver. Nutrient dense organ meat.

3. Sorghum

Tier C, moderate or neutral ingredient

Whole Carbohydrate

Whole carbohydrate source. Evaluated on position, quantity and combined plant load rather than treated as automatically poor.

4. Organic Apple

Tier B, high quality supportive ingredient

Whole Food Plant

Organic

Whole food plant ingredient contributing fibre, antioxidants and micronutrients.

5. Beef Tallow

Tier A, exceptional food ingredient

Named Animal Fat

Named animal fat. Species is identified, which supports transparency and fat quality.

Animal Protein Quality

18.4 / 25

This is the largest single category in FeedWise. It looks at which animal ingredients are present, whether the species is named, whether organs, egg and named fats are included, and whether concentrated plant proteins are diluting the animal content.

Named animal protein first
Beef (with ground bone) is a named animal ingredient in position 1.
+8 / 8
Animal Prominence Index
Animal Prominence Index 67 of 100. This is a FeedWise position-weighted measure of how far animal ingredients dominate the ingredient panel. It is a label-position index, not a manufacturer-disclosed recipe percentage.
+3.2 / 5
Liver
Liver is included.
+2 / 2
Heart
No heart in the ingredient panel.
0 / 2
Other appropriate organs
No additional organ meats identified.
0 / 2
Whole egg
Egg is included.
+1 / 1
Named animal or marine fats
Named animal or marine fat sources: Beef Tallow, Salmon Oil, Cod Liver Oil, Salmon Oil, Cod Liver Oil.
+2 / 2
Verified animal ingredient proportion
The manufacturer has not published an animal ingredient percentage. Excluded from the score rather than counted against the product.
NOT SCORED
Plant protein dilution
No concentrated plant proteins detected.
0

Ingredient Quality

16.7 / 20

Every ingredient is classified into a quality tier and weighted by its position on the label, so ingredient number one counts far more than ingredient number fifteen.

Position weighted ingredient quality
18 food ingredients assessed by quality tier with early positions weighted most heavily. 8 fortifying nutrients or preservatives excluded from the average.
+16.7 / 20

Carbohydrate and Plant Load

7.8 / 15

Estimated carbohydrate: 35.6 percent
Pulse ingredients detected: none
Plant protein concentrates: none
Ingredient splitting: not detected

Estimated carbohydrate, calculated as 100 minus protein, fat, moisture, fibre and ash.

Carbohydrate burden
Calculated with a published ash value carbohydrate of 35.6 percent.
+3 / 7
Ingredient based plant load
Plant load assessed as MODERATE. Carbohydrate bearing plant ingredients: Sorghum (whole grain), Organic Sweet Potato (starchy vegetable), Miscanthus Grass (fibre ingredient), Inulin (fibre ingredient).
+4.8 / 8

How is it made?

10 / 10

Processing method: Freeze dried. This category measures food integrity only. Raw handling safety is assessed separately under Safety and Quality Control, so a raw food can score well here and still lose safety points.

Processing method
Freeze dried processing. Food integrity only. Raw handling safety is assessed separately under Safety and Quality Control.
+10 / 10

How transparent is the manufacturer?

8 / 10

Animal species clearly identified
Every animal ingredient names its species.
Ingredient sourcing disclosed
Not publicly verified
Country or region identified
Country or region of origin published: USA.
Manufacturing location identified
Manufacturing location published: United States.
Detailed nutritional analysis
A detailed nutritional analysis is published.
Traceability information
Not publicly verified
Manufacturer provides sourcing detail
Not publicly verified
Overall formulation transparency
A complete ingredient panel and an identified manufacturer are on file.

Marketing language alone does not count. Anything that has not been published is shown as not publicly verified rather than as a failure.

Nutritional Formulation

6 / 10

Complete and balanced for the stated life stage
Not publicly verified
Feeding trial or validation
Not publicly verified
Intended use clearly stated
Not publicly verified
Guaranteed analysis published
A guaranteed analysis is published for this formula.
Calcium and phosphorus disclosed
Not publicly verified
Feeding guidance for supplemental use
Not publicly verified

Safety and Quality Control

3.3 / 10

Batch testing
Not publicly verified
Pathogen testing
Not publicly verified
Supplier verification
Not publicly verified
Lot traceability
Not publicly verified
Nutrient verification
Not publicly verified
Manufacturing quality program
Not publicly verified
Recall context and corrective action
No recalls on file.

A recall alone does not destroy a score. Severity, cause, frequency, recency and documented corrective action are all considered.

What we could not verify

Unknown information is not treated as bad information. It is scored as unverified and it lowers the confidence rating instead.

Verified animal ingredient percentage
Ingredient sourcing evidence
Quality control and testing evidence

Submit a correction or supply missing evidence

Where to Buy

Canadian retailers on record. Stock and price vary by store and province.

Guaranteed Analysis

As-fed basis

Protein

25%

27% dry matter

Minimum crude protein as declared on the label.

Fat

21%

Minimum crude fat as declared.

Fibre

Maximum crude fibre as declared.

Moisture

Maximum moisture as declared.

Ash

7.41%

Mineral content remaining after combustion.

Calcium

1.77%

Declared calcium level.

Phosphorus

1.19%

Declared phosphorus level.

Energy

4272

kcal / kg

Metabolisable energy per kilogram.

Certifications & Claims

Only certifications we can confirm from the brand's own documentation or the certifying body appear here. Nothing is assumed — if a program isn't listed, it isn't disclosed for this product.

Not disclosed — no third-party certification is confirmed for this product yet.

FeedWise Findings

The FeedWise Verdict

7.0/ 10Very GoodHigh Confidence

Why it scored this way

Intended use is not published by the manufacturer, so this is not presented as a complete diet
Solid named animal protein base
No concentrated plant protein inflating the protein figure
High ingredient and sourcing transparency
Strong whole food formulation

Full score breakdown

Animal Protein Quality	18.4 / 25
Ingredient Quality	16.7 / 20
Carbohydrate and Plant Load	7.8 / 15
Processing and Food Integrity	10 / 10
Transparency and Sourcing	8 / 10
Nutritional Formulation	6 / 10
Safety and Quality Control	3.3 / 10
Total	70.2 / 100