Fresh Fish
Submit correction or new panelDehydratedAn independent Feed Wise evaluation of Hurraw Fresh Fish, built from the published ingredient panel, guaranteed analysis, certifications and processing method.
- Size
- 1.10 kg
- Food type
- Dehydrated
- UPC
- Not recorded
- Brand
- Hurraw
- Country
- Canada
Complete diet: not published
Share of scoring criteria backed by published evidence, including evidence verified at brand level.
- Product type
- Complete & Balanced Food
- Complete & balanced
- NOT VERIFIED
- Large breed growth
- NOT APPLICABLE
- Standard named by source
- NOT PUBLISHED
This product is scored against its stated purpose. It is not measured as a complete diet, and it is not penalised for being something it never claimed to be.
Protein
33%
Fat
17%
Estimated carbohydrate
33%
Processing
Dehydrated
Expert Summary
Feed Wise considers this a workable everyday option for Hurraw, Fresh Fish, an air dried formula led by white fish with a short, limited ingredient panel. The manufacturer publishes a AAFCO nutritional adequacy statement, so it can be fed as a complete daily diet for the life stage named on the label. Supporting the rating, it is manufactured in Canada and the facility standards on file include Manufactured in Saint Hyacinthe, Quebec and Low temperature dehydration under partial vacuum.
What is actually in this food?
White Fish, Lentils, Carrots, Apples, Sunflower oil, Seaweed, Apple cider vinegar, Pumpkin, Cranberries, Spinach, Calcium, Ginger, Turmeric, Phosphorus, Vitamin E
First 5 ingredients
1. White Fish
Tier B, high quality supportive ingredient
Animal Protein, Species Not Specified
A whole fish ingredient provides animal protein and marine nutrients, but the manufacturer does not identify the fish species, which lowers sourcing transparency.
2. Lentils
Tier C, moderate or neutral ingredient
Whole Carbohydrate
Whole carbohydrate source. Evaluated on position, quantity and combined plant load rather than treated as automatically poor.
3. Carrots
Tier B, high quality supportive ingredient
Whole Food Plant
Whole food plant ingredient contributing fibre, antioxidants and micronutrients.
4. Apples
Tier B, high quality supportive ingredient
Whole Food Plant
Whole food plant ingredient contributing fibre, antioxidants and micronutrients.
5. Sunflower oil
Tier C, moderate or neutral ingredient
Sunflower Oil
Plant oil contributing fat and omega 6 fatty acids. It does not supply marine omega 3.
Animal Protein Quality
5.7 / 25This is the largest single category in FeedWise. It looks at which animal ingredients are present, whether the species is named, whether organs, egg and named fats are included, and whether concentrated plant proteins are diluting the animal content.
- +4 / 8
Named animal protein first
White Fish is an animal ingredient in position 1 but the species is not clearly identified.
- 0 / 5
Animal Prominence Index
Animal Prominence Index 17 of 100. This is a FeedWise position-weighted measure of how far animal ingredients dominate the ingredient panel. It is a label-position index, not a manufacturer-disclosed recipe percentage.
- 0 / 2
Liver
No liver in the ingredient panel.
- 0 / 2
Heart
No heart in the ingredient panel.
- 0 / 2
Other appropriate organs
No additional organ meats identified.
- 0 / 1
Whole egg
No meaningful egg inclusion.
- +1 / 2
Named animal or marine fats
Named animal or marine fat sources: White Fish.
- NOT SCORED
Verified animal ingredient proportion
The manufacturer has not published an animal ingredient percentage. Excluded from the score rather than counted against the product.
Ingredient Quality
11.7 / 20Every ingredient is classified into a quality tier and weighted by its position on the label, so ingredient number one counts far more than ingredient number fifteen.
- +14.7 / 20
Position weighted ingredient quality
11 food ingredients assessed by quality tier with early positions weighted most heavily. 4 fortifying nutrients or preservatives excluded from the average.
- -3
Vague animal ingredients
Animal ingredients without an identified species: White Fish.
Carbohydrate and Plant Load
8.5 / 15- Estimated carbohydrate: 33 percent
- Pulse ingredients detected: Lentils
- Plant protein concentrates: none
- Ingredient splitting: not detected
Estimated carbohydrate, calculated as 100 minus protein, fat, moisture, fibre and ash.
- +3 / 7
Carbohydrate burden
Calculated with a published ash value carbohydrate of 33 percent.
- +5.5 / 8
Ingredient based plant load
Plant load assessed as MODERATE. Carbohydrate bearing plant ingredients: Lentils (whole pulse).
How is it made?
9 / 10Processing method: Dehydrated. This category measures food integrity only. Raw handling safety is assessed separately under Safety and Quality Control, so a raw food can score well here and still lose safety points.
- +9 / 10
Processing method
Dehydrated processing. Food integrity only. Raw handling safety is assessed separately under Safety and Quality Control.
How transparent is the manufacturer?
6.7 / 10Animal species clearly identified
Not publicly verified
Ingredient sourcing disclosed
Not publicly verified
Country or region identified
Country or region of origin published: Canada.
Manufacturing location identified
Manufacturing location published: Hurraw, Canada.
Detailed nutritional analysis
A detailed nutritional analysis is published.
Traceability information
Not publicly verified
Manufacturer provides sourcing detail
Not publicly verified
Overall formulation transparency
A complete ingredient panel and an identified manufacturer are on file.
Marketing language alone does not count. Anything that has not been published is shown as not publicly verified rather than as a failure.
Nutritional Formulation
10 / 10Complete and balanced for the stated life stage
Not publicly verified
Detailed nutritional analysis available
Hurraw publishes a guaranteed analysis, calcium, phosphorus, fatty acids and an extended micronutrient panel. Calorie content is not published on the current formula page.
Qualified formulation expertise
Not publicly verified
Feeding trial or validation
Not publicly verified
Calcium and phosphorus disclosed
Calcium 1.2 percent and phosphorus 1 percent disclosed.
Safety and Quality Control
10 / 10Batch testing
Not publicly verified
Pathogen testing
Not publicly verified
Supplier verification
Not publicly verified
Lot traceability
Not publicly verified
Nutrient verification
Not publicly verified
Manufacturing quality program
Not publicly verified
Recall context and corrective action
No recalls on file.
A recall alone does not destroy a score. Severity, cause, frequency, recency and documented corrective action are all considered.
What we could not verify
Unknown information is not treated as bad information. It is scored as unverified and it lowers the confidence rating instead.
- Verified animal ingredient percentage
- Detailed ingredient sourcing documentation
- Batch and pathogen testing documentation
- Lot traceability documentation
- Recognized manufacturing quality certification
- Explicit AAFCO nutritional adequacy statement
Where to Buy
Canadian retailers on record. Stock and price vary by store and province.
Guaranteed Analysis
As-fed basisNo explicit AAFCO nutritional adequacy statement is published on Hurraw's current formula page.
Certifications & Claims
Only certifications we can confirm from the brand's own documentation or the certifying body appear here. Nothing is assumed — if a program isn't listed, it isn't disclosed for this product.
FeedWise Findings
The FeedWise Verdict
Why it scored this way
- Complete diet: not published
- White fish is the first ingredient, but the fish species is not identified.
- Lentils are the second ingredient and estimated carbohydrate is 33 percent as fed.
- The food uses Hurraw's published low-temperature dehydration process.
- Hurraw publishes a guaranteed analysis and extended micronutrient panel.
Full score breakdown
| Animal Protein Quality | 5.7 / 25 |
| Ingredient Quality | 11.7 / 20 |
| Carbohydrate and Plant Load | 8.5 / 15 |
| Processing and Food Integrity | 9 / 10 |
| Transparency and Sourcing | 6.7 / 10 |
| Nutritional Formulation | 10 / 10 |
| Safety and Quality Control | 10 / 10 |
| Total | 61.6 / 100 |
FeedWise Score 6.2 · Good · High Confidence
How FeedWise Scores Dog Food →Scored by the FeedWise 100 point model. Read the full methodology.
Community reviews do not affect the Feed Wise score.
Owner reviews
Real experiences from Paw Privileges members. Reviews never affect the Wise score — scoring is based only on label evidence.
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