Paw Privileges
FirstMate

Wild Pacific Caught Fish & Oats Formula

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An independent Feed Wise evaluation of FirstMate Wild Pacific Caught Fish & Oats Formula, built from the published ingredient panel, guaranteed analysis, certifications and processing method.

Grain-conscious recipe
No fillers declared
Made in Canada
No by-products
Size
0.90 kg
Food type
Kibble
Life stage
All life stages
UPC
Not recorded
Brand
FirstMate
Country
Canada
Feed Wise Score
4.7out of 10
BELOW AVERAGE

Complete diet: complete and balanced (aafco)

82%
Confidence
High confidence

Share of scoring criteria backed by published evidence.

Product type
Complete & Balanced Food
Complete & balanced
VERIFIED
Life stage
ALL LIFE STAGES
Large breed growth
INCLUDED
Standard named by source
AAFCO

Protein

28%

Fat

12%

Estimated carbohydrate

33%

Processing

Extruded

Where to Buy

Expert Summary

Feed Wise considers this a workable everyday option for FirstMate Wild Pacific Caught Fish & Oats Formula, an extruded kibble formula built on chicken. The manufacturer publishes a nutritional adequacy statement, so it can be fed as a complete daily diet for the life stage named on the label. Supporting the rating, it is manufactured in Canada and the label declares 28% crude protein.

What is actually in this food?

Ocean Fish Meal, Oatmeal, Brown Rice, Chicken Fat (preserved with mixed tocopherols), Tomato Pomace, Brewer's Dried Yeast, Dicalcium Phosphate, Calcium Propionate (a preservative), Blueberries, Raspberries, Cranberries, Rosemary extract

First 5 ingredients

1. Ocean Fish Meal

Tier C, moderate or neutral ingredient

Animal Protein, Species Not Specified

Rendered marine protein concentrate. The species is not identified, so sourcing transparency is reduced.

2. Oatmeal

Tier C, moderate or neutral ingredient

Whole Carbohydrate

Whole oat grain. A moderate glycemic whole carbohydrate.

3. Brown Rice

Tier C, moderate or neutral ingredient

Whole Carbohydrate

Whole carbohydrate source. Evaluated on position, quantity and combined plant load rather than treated as automatically poor.

4. Chicken Fat (preserved with mixed tocopherols)

Tier A, exceptional food ingredient

Named Animal Fat

Named animal fat. Species is identified, which supports transparency and fat quality.

5. Tomato Pomace

Tier B, high quality supportive ingredient

Whole Food Plant

Whole food plant ingredient contributing fibre, antioxidants and micronutrients.

Animal Protein Quality

5.7 / 25

This is the largest single category in FeedWise. It looks at which animal ingredients are present, whether the species is named, whether organs, egg and named fats are included, and whether concentrated plant proteins are diluting the animal content.

  • Named animal protein first

    Ocean Fish Meal is an animal ingredient in position 1 but the species is not clearly identified.

    +4 / 8
  • Animal ingredients dominate the panel

    24 percent of the position weighted food ingredients are animal ingredients (fortifying nutrients excluded).

    0 / 5
  • Liver

    No liver in the ingredient panel.

    0 / 2
  • Heart

    No heart in the ingredient panel.

    0 / 2
  • Other appropriate organs

    No additional organ meats identified.

    0 / 2
  • Whole egg

    No meaningful egg inclusion.

    0 / 1
  • Named animal or marine fats

    Named animal or marine fat sources: Chicken Fat (preserved with mixed tocopherols).

    +1 / 2
  • Verified animal ingredient proportion

    The manufacturer has not published an animal ingredient percentage. Excluded from the score rather than counted against the product.

    0 / 3
  • Plant protein dilution

    No concentrated plant proteins detected.

    0

Ingredient Quality

11.4 / 20

Every ingredient is classified into a quality tier and weighted by its position on the label, so ingredient number one counts far more than ingredient number fifteen.

  • Position weighted ingredient quality

    8 food ingredients assessed by quality tier with early positions weighted most heavily. 4 fortifying nutrients or preservatives excluded from the average.

    +14.4 / 20
  • Vague animal ingredients

    Animal ingredients without an identified species: Ocean Fish Meal.

    -3

Carbohydrate and Plant Load

8 / 15
  • Estimated carbohydrate: 33 percent
  • Pulse ingredients detected: none
  • Plant protein concentrates: none
  • Ingredient splitting: not detected

Estimated carbohydrate, calculated as 100 minus protein, fat, moisture, fibre and ash.

  • Carbohydrate level

    Estimated carbohydrate of 33 percent.

    +7 / 15
  • Whole carbohydrate sources

    Carbohydrate comes from whole ingredients: Oatmeal, Brown Rice.

    +1

How is it made?

5 / 10

Processing method: Extruded. This category measures food integrity only. Raw handling safety is assessed separately under Safety and Quality Control, so a raw food can score well here and still lose safety points.

  • Processing method

    Extruded processing. Food integrity only. Raw handling safety is assessed separately under Safety and Quality Control.

    +5 / 10

How transparent is the manufacturer?

6 / 10
  • Animal species clearly identified

    Not publicly verified

  • Ingredient sourcing disclosed

    Not publicly verified

  • Country or region identified

    Country or region of origin published: Canada.

  • Manufacturing location identified

    Not publicly verified

  • Detailed nutritional analysis

    A detailed nutritional analysis is published.

  • Traceability information

    Not publicly verified

  • Manufacturer provides sourcing detail

    Not publicly verified

  • Overall formulation transparency

    A complete ingredient panel and an identified manufacturer are on file.

Marketing language alone does not count. Anything that has not been published is shown as not publicly verified rather than as a failure.

Nutritional Formulation

8 / 10
  • Complete and balanced for the stated life stage

    FirstMate Wild Pacific Caught Fish Meal & Oats Formula is Formulated to meet the Nutritional Guidelines established by the AAFCO Dog Food Nutrient Profiles for All Life Stages including the growth of large size dogs (70lbs or more as an adult).

  • Detailed nutritional analysis available

    A full guaranteed analysis with energy content is on file.

  • Qualified formulation expertise

    Not publicly verified

  • Feeding trial or validation

    Not publicly verified

  • Calcium and phosphorus disclosed

    Calcium 1.2 percent and phosphorus 1 percent disclosed.

Safety and Quality Control

3.3 / 10
  • Batch testing

    Not publicly verified

  • Pathogen testing

    Not publicly verified

  • Supplier verification

    Not publicly verified

  • Lot traceability

    Not publicly verified

  • Nutrient verification

    Not publicly verified

  • Manufacturing quality program

    Not publicly verified

  • Recall context and corrective action

    No recalls on file.

A recall alone does not destroy a score. Severity, cause, frequency, recency and documented corrective action are all considered.

What we could not verify

Unknown information is not treated as bad information. It is scored as unverified and it lowers the confidence rating instead.

  • Verified animal ingredient percentage
  • Ingredient sourcing evidence
  • Manufacturing location
  • Quality control and testing evidence
Submit a correction or supply missing evidence

Where to Buy

Canadian retailers on record. Stock and price vary by store and province.

    Guaranteed Analysis

    As-fed basis
    Protein
    28%
    31% dry matter
    Minimum crude protein as declared on the label.
    Fat
    12%
    Minimum crude fat as declared.
    Fibre
    7%
    Maximum crude fibre as declared.
    Moisture
    10%
    Maximum moisture as declared.
    Ash
    10%
    Mineral content remaining after combustion.
    Calcium
    1.2%
    Declared calcium level.
    Phosphorus
    1%
    Declared phosphorus level.
    Energy
    3160
    kcal / kg
    Metabolisable energy per kilogram.

    FirstMate Wild Pacific Caught Fish Meal & Oats Formula is Formulated to meet the Nutritional Guidelines established by the AAFCO Dog Food Nutrient Profiles for All Life Stages including the growth of large size dogs (70lbs or more as an adult).

    Certifications & Claims

    Only certifications we can confirm from the brand's own documentation or the certifying body appear here. Nothing is assumed — if a program isn't listed, it isn't disclosed for this product.

    AAFCO nutrient profile statement
    Manufacturer claim
    Made in Canada
    Manufacturer claim

    FeedWise Findings

    The FeedWise Verdict

    4.7/ 10Below AverageHigh Confidence

    Why it scored this way

    • Complete diet: complete and balanced (aafco)
    • Limited animal protein contribution relative to the plant content
    • No concentrated plant protein inflating the protein figure
    • Limited publicly verified sourcing information

    Full score breakdown

    Animal Protein Quality5.7 / 25
    Ingredient Quality11.4 / 20
    Carbohydrate and Plant Load8 / 15
    Processing and Food Integrity5 / 10
    Transparency and Sourcing6 / 10
    Nutritional Formulation8 / 10
    Safety and Quality Control3.3 / 10
    Total47.4 / 100

    FeedWise Score 4.7 · Below Average · High Confidence

    How FeedWise Scores Dog Food →

    Scored by the FeedWise 100 point model. Read the full methodology.

    Community reviews do not affect the Feed Wise score.

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    Real experiences from Paw Privileges members. Reviews never affect the Wise score — scoring is based only on label evidence.

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