Limited Ingredient Pacific Ocean Fish Meal Endurance/Puppy Formula
Submit correction or new panelKibbleAn independent Feed Wise evaluation of FirstMate Limited Ingredient Pacific Ocean Fish Meal Endurance/Puppy Formula, built from the published ingredient panel, guaranteed analysis, certifications and processing method.
- Size
- 0.90 kg
- Food type
- Kibble
- Life stage
- Puppy
- UPC
- Not recorded
- Brand
- FirstMate
- Country
- Canada
Complete diet: complete and balanced (aafco)
Share of scoring criteria backed by published evidence.
- Product type
- Complete & Balanced Food
- Complete & balanced
- VERIFIED
- Life stage
- LARGE BREED GROWTH
- Large breed growth
- INCLUDED
- Standard named by source
- AAFCO
Protein
28%
Fat
18%
Estimated carbohydrate
27%
Processing
Extruded
Expert Summary
Feed Wise considers this a workable everyday option for FirstMate Limited Ingredient Pacific Ocean Fish Meal Endurance/Puppy Formula, an extruded kibble formula built on chicken. The manufacturer publishes a nutritional adequacy statement, so it can be fed as a complete daily diet for growth and puppy feeding. Supporting the rating, it is manufactured in Canada and the label declares 28% crude protein.
What is actually in this food?
Ocean Fish Meal, Burbank Potato, Norkotah Potato, Chicken Fat (preserved with mixed tocopherols), Tomato Pomace, Dicalcium Phosphate, Choline Chloride, Calcium Propionate (a preservative), Taurine, Yeast Extract, Rosemary extract
First 5 ingredients
1. Ocean Fish Meal
Tier C, moderate or neutral ingredient
Animal Protein, Species Not Specified
Rendered marine protein concentrate. The species is not identified, so sourcing transparency is reduced.
2. Burbank Potato
Tier C, moderate or neutral ingredient
Whole Carbohydrate
Whole carbohydrate source. Evaluated on position, quantity and combined plant load rather than treated as automatically poor.
3. Norkotah Potato
Tier C, moderate or neutral ingredient
Whole Carbohydrate
Whole carbohydrate source. Evaluated on position, quantity and combined plant load rather than treated as automatically poor.
4. Chicken Fat (preserved with mixed tocopherols)
Tier A, exceptional food ingredient
Named Animal Fat
Named animal fat. Species is identified, which supports transparency and fat quality.
5. Tomato Pomace
Tier B, high quality supportive ingredient
Whole Food Plant
Whole food plant ingredient contributing fibre, antioxidants and micronutrients.
Animal Protein Quality
6.1 / 25This is the largest single category in FeedWise. It looks at which animal ingredients are present, whether the species is named, whether organs, egg and named fats are included, and whether concentrated plant proteins are diluting the animal content.
- +4 / 8
Named animal protein first
Ocean Fish Meal is an animal ingredient in position 1 but the species is not clearly identified.
- +0.4 / 5
Animal ingredients dominate the panel
30 percent of the position weighted food ingredients are animal ingredients (fortifying nutrients excluded).
- 0 / 2
Liver
No liver in the ingredient panel.
- 0 / 2
Heart
No heart in the ingredient panel.
- 0 / 2
Other appropriate organs
No additional organ meats identified.
- 0 / 1
Whole egg
No meaningful egg inclusion.
- +1 / 2
Named animal or marine fats
Named animal or marine fat sources: Chicken Fat (preserved with mixed tocopherols).
- 0 / 3
Verified animal ingredient proportion
The manufacturer has not published an animal ingredient percentage. Excluded from the score rather than counted against the product.
- 0
Plant protein dilution
No concentrated plant proteins detected.
Ingredient Quality
10 / 20Every ingredient is classified into a quality tier and weighted by its position on the label, so ingredient number one counts far more than ingredient number fifteen.
- +14 / 20
Position weighted ingredient quality
5 food ingredients assessed by quality tier with early positions weighted most heavily. 6 fortifying nutrients or preservatives excluded from the average.
- -3
Vague animal ingredients
Animal ingredients without an identified species: Ocean Fish Meal.
- -1
Ingredient splitting
Multiple fractions of the same core ingredient appear: potato family (Burbank Potato, Norkotah Potato).
Carbohydrate and Plant Load
10 / 15- Estimated carbohydrate: 27 percent
- Pulse ingredients detected: none
- Plant protein concentrates: none
- Ingredient splitting: potato family (Burbank Potato, Norkotah Potato)
Estimated carbohydrate, calculated as 100 minus protein, fat, moisture, fibre and ash.
- +10 / 15
Carbohydrate level
Estimated carbohydrate of 27 percent.
- +1
Whole carbohydrate sources
Carbohydrate comes from whole ingredients: Burbank Potato, Norkotah Potato.
- -1
Split plant fractions
Split plant fractions understate the true plant load in the ingredient order.
How is it made?
5 / 10Processing method: Extruded. This category measures food integrity only. Raw handling safety is assessed separately under Safety and Quality Control, so a raw food can score well here and still lose safety points.
- +5 / 10
Processing method
Extruded processing. Food integrity only. Raw handling safety is assessed separately under Safety and Quality Control.
How transparent is the manufacturer?
6 / 10Animal species clearly identified
Not publicly verified
Ingredient sourcing disclosed
Not publicly verified
Country or region identified
Country or region of origin published: Canada.
Manufacturing location identified
Not publicly verified
Detailed nutritional analysis
A detailed nutritional analysis is published.
Traceability information
Not publicly verified
Manufacturer provides sourcing detail
Not publicly verified
Overall formulation transparency
A complete ingredient panel and an identified manufacturer are on file.
Marketing language alone does not count. Anything that has not been published is shown as not publicly verified rather than as a failure.
Nutritional Formulation
8 / 10Complete and balanced for the stated life stage
FirstMate Pacific Ocean Fish Meal - Endurance/Puppy Formula is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Growth, including the growth of large size dogs (70 lb or more as an adult).
Detailed nutritional analysis available
A full guaranteed analysis with energy content is on file.
Qualified formulation expertise
Not publicly verified
Feeding trial or validation
Not publicly verified
Calcium and phosphorus disclosed
Calcium 1.2 percent and phosphorus 1 percent disclosed.
Safety and Quality Control
3.3 / 10Batch testing
Not publicly verified
Pathogen testing
Not publicly verified
Supplier verification
Not publicly verified
Lot traceability
Not publicly verified
Nutrient verification
Not publicly verified
Manufacturing quality program
Not publicly verified
Recall context and corrective action
No recalls on file.
A recall alone does not destroy a score. Severity, cause, frequency, recency and documented corrective action are all considered.
What we could not verify
Unknown information is not treated as bad information. It is scored as unverified and it lowers the confidence rating instead.
- Verified animal ingredient percentage
- Ingredient sourcing evidence
- Manufacturing location
- Quality control and testing evidence
Where to Buy
Canadian retailers on record. Stock and price vary by store and province.
Guaranteed Analysis
As-fed basisFirstMate Pacific Ocean Fish Meal - Endurance/Puppy Formula is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Growth, including the growth of large size dogs (70 lb or more as an adult).
Certifications & Claims
Only certifications we can confirm from the brand's own documentation or the certifying body appear here. Nothing is assumed — if a program isn't listed, it isn't disclosed for this product.
FeedWise Findings
The FeedWise Verdict
Why it scored this way
- Complete diet: complete and balanced (aafco)
- Limited animal protein contribution relative to the plant content
- No concentrated plant protein inflating the protein figure
- Limited publicly verified sourcing information
Full score breakdown
| Animal Protein Quality | 6.1 / 25 |
| Ingredient Quality | 10 / 20 |
| Carbohydrate and Plant Load | 10 / 15 |
| Processing and Food Integrity | 5 / 10 |
| Transparency and Sourcing | 6 / 10 |
| Nutritional Formulation | 8 / 10 |
| Safety and Quality Control | 3.3 / 10 |
| Total | 48.4 / 100 |
FeedWise Score 4.8 · Below Average · High Confidence
How FeedWise Scores Dog Food →Scored by the FeedWise 100 point model. Read the full methodology.
Community reviews do not affect the Feed Wise score.
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