Limited Ingredient New Zealand Beef
KibbleAn independent Feed Wise evaluation of FirstMate Limited Ingredient New Zealand Beef, built from the published ingredient panel, guaranteed analysis, certifications and processing method.
- Size
- 0.90 kg
- Food type
- Kibble
- Life stage
- Senior
- UPC
- Not recorded
- Brand
- FirstMate
- Country
- Canada
Scores 5.0 to 7.9. Usable, but follow the directions closely — one or more categories fall short.
Complete label, strong transparency and verified product information.
Why It Scored 5.7
Our independent, evidence-based evaluation of this product. Sponsorship is never an input.
- First ingredient: Beef Meal
- No corn, wheat or soy on the label
- Extruded — high heat and pressure
- 28% protein on a dry-matter basis
- 13% fat as fed
- Full ingredient list published
- Guaranteed analysis on file
- Nutritional adequacy statement provided
- Country of manufacture: Canada
- Protein sources: Beef, Chicken
- Certifications on record: AAFCO nutrient profile statement
- Extruded — high heat and pressure
- Method on file: extruded_kibble
- Gentler processing preserves more nutrients
Feed Wise Verdict
A reasonable everyday option with a few areas that trail category leaders.
Where to Buy
Canadian retailers on record. Stock and price vary by store and province.
Ingredient Breakdown
Label ingredients in the order they appear, with our independent quality assessment where we hold reference data on that ingredient.
Beef Meal, Burbank Potato, Norkotah Potato, Dried Yeast, Chicken Fat (preserved with mixed tocopherols), Tomato Pomace, Pumpkin, Potassium Chloride, Salt, Threonine
See the ingredient encyclopedia →Guaranteed Analysis
As-fed basisComplete production control Family Owned & Operated Since 1989 Grain & Legume Free Veterinarian Formulated Pasture-Raised New Zealand Beef FirstMate New Zealand Beef Meal Formula is Formulated to meet the Nutritional Guidelines Established by the AAFCO Dog Food Nutrient Profiles for Maintenance.
Transparency Score
Certifications & Claims
Only certifications we can confirm from the brand's own documentation or the certifying body appear here. Nothing is assumed — if a program isn't listed, it isn't disclosed for this product.
Community reviews do not affect the Feed Wise score.
Owner reviews
Real experiences from Paw Privileges members. Reviews never affect the Wise score — scoring is based only on label evidence.
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