High Performance for Active Dogs and Puppies
Submit correction or new panelKibbleAn independent Feed Wise evaluation of FirstMate High Performance for Active Dogs and Puppies, built from the published ingredient panel, guaranteed analysis, certifications and processing method.
- Size
- 0.90 kg
- Food type
- Kibble
- Life stage
- All life stages
- UPC
- Not recorded
- Brand
- FirstMate
- Country
- Canada
Complete diet: complete and balanced (aafco)
Share of scoring criteria backed by published evidence.
- Product type
- Complete & Balanced Food
- Complete & balanced
- VERIFIED
- Life stage
- ALL LIFE STAGES EXCEPT LARGE BREED GROWTH
- Large breed growth
- EXCLUDED
- Standard named by source
- AAFCO
Protein
32%
Fat
20%
Estimated carbohydrate
21%
Processing
Extruded
Expert Summary
Feed Wise considers this a workable everyday option for FirstMate High Performance for Active Dogs and Puppies, an extruded kibble formula built on chicken. The manufacturer publishes a nutritional adequacy statement, so it can be fed as a complete daily diet for the life stage named on the label. Supporting the rating, it is manufactured in Canada and the label declares 32% crude protein.
What is actually in this food?
Chicken Meal, Pacific Ocean Fish Meal, Oatmeal, Brown Rice, Chicken Fat (preserved with mixed tocopherols), Tomato Pomace, Calcium Propionate (a preservative), Choline Chloride, Blueberries, Raspberries, Cranberries, Minerals ( Zinc Proteinate Iron Proteinate Calcium Carbonate Manganese Proteinate Copper Proteinate Selenium Yeast Calcium Iodate ), Vitamins ( Vitamin E Supplement Riboflavin Pyridoxine Hydrochloride Biotin Vitamin B12 Supplement Vitamin D3 Supplement Folic Acid ), Yeast Extract, Rosemary extract
First 5 ingredients
1. Chicken Meal
Tier B, high quality supportive ingredient
Named Rendered Protein
Named rendered animal meal. Concentrated named animal protein, but rendered rather than whole.
2. Pacific Ocean Fish Meal
Tier C, moderate or neutral ingredient
Animal Protein, Species Not Specified
Rendered marine protein concentrate. The species is not identified, so sourcing transparency is reduced.
3. Oatmeal
Tier C, moderate or neutral ingredient
Whole Carbohydrate
Whole oat grain. A moderate glycemic whole carbohydrate.
4. Brown Rice
Tier C, moderate or neutral ingredient
Whole Carbohydrate
Whole carbohydrate source. Evaluated on position, quantity and combined plant load rather than treated as automatically poor.
5. Chicken Fat (preserved with mixed tocopherols)
Tier A, exceptional food ingredient
Named Animal Fat
Named animal fat. Species is identified, which supports transparency and fat quality.
Animal Protein Quality
11.9 / 25This is the largest single category in FeedWise. It looks at which animal ingredients are present, whether the species is named, whether organs, egg and named fats are included, and whether concentrated plant proteins are diluting the animal content.
- +8 / 8
Named animal protein first
Chicken Meal is a named animal ingredient in position 1.
- +1.5 / 5
Animal Prominence Index
Animal Prominence Index 44 of 100. This is a FeedWise position-weighted measure of how far animal ingredients dominate the ingredient panel. It is a label-position index, not a manufacturer-disclosed recipe percentage.
- 0 / 2
Liver
No liver in the ingredient panel.
- 0 / 2
Heart
No heart in the ingredient panel.
- 0 / 2
Other appropriate organs
No additional organ meats identified.
- 0 / 1
Whole egg
No meaningful egg inclusion.
- +1 / 2
Named animal or marine fats
Named animal or marine fat sources: Chicken Fat (preserved with mixed tocopherols).
- NOT SCORED
Verified animal ingredient proportion
The manufacturer has not published an animal ingredient percentage. Excluded from the score rather than counted against the product.
- 0
Plant protein dilution
No concentrated plant proteins detected.
Ingredient Quality
11.7 / 20Every ingredient is classified into a quality tier and weighted by its position on the label, so ingredient number one counts far more than ingredient number fifteen.
- +14.7 / 20
Position weighted ingredient quality
9 food ingredients assessed by quality tier with early positions weighted most heavily. 6 fortifying nutrients or preservatives excluded from the average.
- -3
Vague animal ingredients
Animal ingredients without an identified species: Pacific Ocean Fish Meal.
Carbohydrate and Plant Load
7.8 / 15- Estimated carbohydrate: 21 percent
- Pulse ingredients detected: none
- Plant protein concentrates: none
- Ingredient splitting: not detected
Estimated carbohydrate, calculated as 100 minus protein, fat, moisture, fibre and ash.
- +4 / 7
Carbohydrate burden
Calculated with a published ash value carbohydrate of 21 percent.
- +3.8 / 8
Ingredient based plant load
Plant load assessed as HIGH. Carbohydrate bearing plant ingredients: Oatmeal (whole grain), Brown Rice (whole grain), Tomato Pomace (fibre ingredient).
How is it made?
5 / 10Processing method: Extruded. This category measures food integrity only. Raw handling safety is assessed separately under Safety and Quality Control, so a raw food can score well here and still lose safety points.
- +5 / 10
Processing method
Extruded processing. Food integrity only. Raw handling safety is assessed separately under Safety and Quality Control.
How transparent is the manufacturer?
6.7 / 10Animal species clearly identified
Not publicly verified
Ingredient sourcing disclosed
Not publicly verified
Country or region identified
Country or region of origin published: Canada.
Manufacturing location identified
Manufacturing location published: Canada.
Detailed nutritional analysis
A detailed nutritional analysis is published.
Traceability information
Not publicly verified
Manufacturer provides sourcing detail
Not publicly verified
Overall formulation transparency
A complete ingredient panel and an identified manufacturer are on file.
Marketing language alone does not count. Anything that has not been published is shown as not publicly verified rather than as a failure.
Nutritional Formulation
8 / 10Complete and balanced for the stated life stage
FirstMate High Performance for active dogs and puppies is Formulated to meet the Nutritional Guidelines established by the AAFCO Dog Food Nutrient Profiles for All Life Stages excluding the growth of large size dogs (70lbs or more as an adult).
Detailed nutritional analysis available
A full guaranteed analysis with energy content is on file.
Qualified formulation expertise
Not publicly verified
Feeding trial or validation
Not publicly verified
Calcium and phosphorus disclosed
Calcium 1.5 percent and phosphorus 1.1 percent disclosed.
Safety and Quality Control
3.3 / 10Batch testing
Not publicly verified
Pathogen testing
Not publicly verified
Supplier verification
Not publicly verified
Lot traceability
Not publicly verified
Nutrient verification
Not publicly verified
Manufacturing quality program
Not publicly verified
Recall context and corrective action
No recalls on file.
A recall alone does not destroy a score. Severity, cause, frequency, recency and documented corrective action are all considered.
What we could not verify
Unknown information is not treated as bad information. It is scored as unverified and it lowers the confidence rating instead.
- Verified animal ingredient percentage
- Ingredient sourcing evidence
- Quality control and testing evidence
Where to Buy
Canadian retailers on record. Stock and price vary by store and province.
Guaranteed Analysis
As-fed basisFirstMate High Performance for active dogs and puppies is Formulated to meet the Nutritional Guidelines established by the AAFCO Dog Food Nutrient Profiles for All Life Stages excluding the growth of large size dogs (70lbs or more as an adult).
Certifications & Claims
Only certifications we can confirm from the brand's own documentation or the certifying body appear here. Nothing is assumed — if a program isn't listed, it isn't disclosed for this product.
FeedWise Findings
The FeedWise Verdict
Why it scored this way
- Complete diet: complete and balanced (aafco)
- Limited animal protein contribution relative to the plant content
- No concentrated plant protein inflating the protein figure
- Limited publicly verified sourcing information
Full score breakdown
| Animal Protein Quality | 11.9 / 25 |
| Ingredient Quality | 11.7 / 20 |
| Carbohydrate and Plant Load | 7.8 / 15 |
| Processing and Food Integrity | 5 / 10 |
| Transparency and Sourcing | 6.7 / 10 |
| Nutritional Formulation | 8 / 10 |
| Safety and Quality Control | 3.3 / 10 |
| Total | 54.4 / 100 |
FeedWise Score 5.4 · Fair · High Confidence
How FeedWise Scores Dog Food →Scored by the FeedWise 100 point model. Read the full methodology.
Community reviews do not affect the Feed Wise score.
Owner reviews
Real experiences from Paw Privileges members. Reviews never affect the Wise score — scoring is based only on label evidence.
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