An independent Clean Wise evaluation of Tide Tide purclean Liquid Laundry Detergent, Unscented, 48 Loads, 2.04 L, 75% plant-based, built from the published ingredient disclosure, intended use and directions.
Scores 8.0 to 8.9. A well-documented product that performs well across the categories we measure.
Scored from a complete published ingredient disclosure and directions.
Our independent, evidence-based evaluation of this product across every Clean Wise exposure category, scored for how the product is actually used. Sponsorship is never an input. Cleaning performance is shown separately below and does not affect this score.
Cleaning strength cannot be measured reliably from an ingredient list, so it is kept as separate information and is excluded from the Clean Wise safety score.
A strong performer across the Clean Wise exposure categories.
Canadian retailers on record. Stock and price vary by store and province.
Transparency is scored on its own, before anything else. It measures how much of this formula the maker actually publishes — not how good the formula is.
Full, first-hand disclosure. Every other Clean Wise rating for this product is built on the printed formula.
Disclosed ingredients in the order they appear on the label, with our independent assessment where we hold reference data.
The carrier for most liquid cleaners. No exposure risk on its own.
A low-toxicity humectant solvent, safer than ethylene glycol.
A strong foaming detergent that can strip skin and paw pads.
Widely used synthetic surfactants. Moderate irritation potential.
A plant or animal fatty acid used to build soap. Mild and readily biodegradable.
A gentle water softener and pH buffer derived from citric acid.
A soil-release polymer that clings to fabric so some residue stays on bedding.
A common dish-soap surfactant. Irritating if concentrated, fine once diluted.
A boron mineral booster. Harmful if a dog licks powder or a spill from the floor.
Drying alcohol. Evaporates quickly but is toxic if ingested wet.
Water, Propylene Glycol, Sodium Lauryl Sulfate, Alcohol Ethoxylates, Oleic Acid, Sodium Citrate, Polyethyleneimine (Alkoxylated), Lauramine Oxide, Sodium Borate (Borax), Ethanol, Subtilisin, Amylase, Enzymes
No third-party certification is confirmed for this product yet. We only list programs we can verify from the brand or the certifying body.
Better-rated picks in the same category, with the biggest exposure improvements over this product.


Community reviews do not affect the Clean Wise score.
Real experiences from Paw Privileges members. Reviews never affect the Wise score — scoring is based only on label evidence.
CleanWise provides educational information to help dog owners make informed household choices. Scores are based upon ingredient transparency, intended use and currently available information. Individual dogs may have different sensitivities. Always follow manufacturer instructions.