How Supplement Wise Scores

The Supplement Wise Score is out of 100 across six independent dimensions. Every score comes from label data, verified sources, and evidence grades — never sponsorships, promotions, or brand loyalty.

Active Ingredient Quality
/ 25

Are the active ingredients disclosed with specific amounts, forms, and standardization? Proprietary blends without per-ingredient amounts lose points.

Evidence
/ 25

Averaged research grade (A–F) for the actives, based on canine-relevant studies. We separate strong evidence from marketing claims.

Transparency
/ 15

Full ingredient panel, country of manufacture, sourcing detail, and whether the label uses proprietary blends.

Safety & Quality
/ 15

Product-specific testing on file, third-party verification, and clear warnings for at-risk dogs.

Claim Integrity
/ 10

Marketing language matches evidence. Words like 'cure', 'reverse', 'detox', and 'prevents cancer' cost points.

Value & Usability
/ 10

Cost per serving (CAD), format friendliness, and dosing clarity.

Paw ratings

  • 🥇 Gold Paw — 90+
  • 🐾 Green Paw — 80–89
  • 🌿 Light Green — 70–79
  • ⚠️ Yellow — 60–69
  • ⚠️ Caution — 40–59
  • Red Paw — under 40
  • Insufficient Info — not enough label data to score

What we never do

  • Diagnose, prescribe, or replace veterinary care.
  • Let sponsors influence a score.
  • Publish claims that aren't supported by cited evidence.